[ Bespoke CRM software ][ Australia ]
Every CRM arrives with its own idea of your business baked in. Its nouns, its stages, its required fields. We build the one that already speaks your language. You pay once, and you own it.
We built ours before we built anyone else's, and stopped renting the one we had. $120 a month, gone. When we need a feature now we build it, and it stays ours.
The arrangement
Updates you never asked for arrive on their schedule. The one change your business actually needs goes into a suggestion box, where it collects votes from strangers and no date. You are funding their product, not your business.
What you asked for
Add a field for which van the job is on
We run four vans. We need to know which one is on a job without opening every record. Every trades business we know needs this.
Submitted 14 months ago / no response
What shipped instead
Four releases. You asked for none of them, and you paid for all of them.
Tell us what you need. We build that. That is the whole arrangement.
No suggestion box. No votes. No roadmap but yours.The words
Deal. Opportunity. Forecast category. Those are not your words, they are the CRM's, and every person you hire has to learn the translation before they can be useful. Here is the same job, entered twice.
Nothing here needed explaining to the apprentice on his first morning. That is the whole trick. The form asks the questions the job already raises, in the order you already ask them.
The skipped fields are not harmless. They are why two people on the same team record the same job differently, why the pipeline report never quite matches reality, and why nobody trusts the numbers by Friday. A CRM that asks the right questions gets answered.
Three doors
When the spreadsheet stops coping, you get shown two options: rent something generic, or commission something enormous. There is a third door, and it is the entire reason this business exists.
HubSpot, Salesforce, Pipedrive
Running the same afternoon you sign up. Then you pay for every person, every month, for as long as the business exists, and you shape the way you work around someone else's model of it.
$0 downthen forever
Australian development agencies
It fits, because it was drawn around you. Australian agencies publish $15,000 to $75,000 for this work, with $25,000 to $45,000 typical for a business your size, and it usually runs for months.
$25,000to $45,000, typical
This is the one we build
A CRM drawn around how you already work, built at small-business scale and handed over complete. It runs on your own hosting account, the data stays yours, and there is no per-seat bill because there is nobody left to pay.
$5,000to $18,000, once
The agency figures are what Australian development firms publish on their own sites, checked 16 August 2026. We sit below that floor deliberately. If a build genuinely needs what a $45,000 engagement buys, we will tell you so on the call rather than take the job and run out of room.
What it costs
Set it to your own business first. The statement then runs on your numbers, one month at a time, for as long as you keep scrolling.
Paid so far
Month 01 of forever
Nobody signs up for this number. They sign up for $720 a month and then stop looking at it.
The $90 starting figure is HubSpot's own published list price for Sales Hub Professional, per seat per month billed annually, alongside a one-time US$1,500 onboarding fee. Checked 16 August 2026 at hubspot.com/pricing/sales. Prices there are quoted in US dollars, and Salesforce does not publish list prices for most of its editions at all, which is part of the problem. Use your own invoice.
Shaped to you
No configuration, no workarounds, no field called Deal Type that somebody has quietly been using for van numbers. On the left is the kind of thing an owner actually says out loud. On the right is the software that sentence becomes.
We price it on the driveway, not back at the office.Marrickville Plumbing
Then we chase the invoice for three weeks.Marrickville Plumbing
The crew needs to see the day from the van.Marrickville Plumbing
The real thing
This is a working board, not a screenshot of one. Drag a job across, open it, change its stage and watch the automation fire. It is speaking trades because that is what you picked, and that is the whole idea.
Our own receipt
Webstallion ran on a rented CRM until we got tired of the invoice, so we built ours. It handles our leads, quotes, follow-ups and client work, and when we need something new we build it that week instead of voting for it on somebody's roadmap.
How it works
Three stages, and it is the last one that makes this different from renting. We finish, and then we leave.
We sit with your team and write down how the work actually moves, in your words, including the parts that currently only live in somebody's head. You keep that map whether or not you go ahead with us.
We build to the map, screen by screen, and you watch it come up as it goes. Nothing gets added because a template had a slot for it, and nothing gets left out because the plan said so.
It goes live on your own hosting account, with your data in it and the code in your name. We train the team, then we get out of the way. When you want changes later we collect them and do them in a batch, rather than billing you every month to exist.
Pricing
No per-seat fee, no renewal, nothing to cancel. The number changes with how much software you need, not with how many people use it. We scope the exact shape on the call and the price is fixed before anything is built.
$5,000one-time build
Small teams coming off spreadsheets or a basic CRM.
$9,000one-time build
Growing businesses moving off HubSpot or Salesforce.
From $18,000one-time build
35 people and up, across multiple teams.
Every build: unlimited users / your data / your hosting account / you own it
A discovery call runs about thirty minutes. We map how you actually work, tell you honestly whether a bespoke CRM is worth it for a business your size, and add up what you would stop paying. If the answer is that you should stay where you are, we will say so.