Property and real estate
We build the pipeline. We do not touch the trust account.
Trust accounting is governed by state legislation, audited annually, and unforgiving. A bespoke trust accounting system is one of the few things in this business we consider genuinely irresponsible to build, and we say so before anyone asks.
Everything else is fair game. Listings, appraisals, buyers, campaigns, vendor reporting and the follow-up that wins the next listing. All of it currently priced per agent, per office, by vendors who will not publish a number.
The line, and why it is there
Trust accounts are audited. Bespoke software is not.
Every state has its own rules about how agents hold client money, how it is reconciled, and what an auditor must be able to see. Specialist trust products exist because that compliance burden is the entire product, and their customers pay for the certainty rather than the features.
A build has none of that history. So we do not take the work, and any developer who offers to is telling you something useful about how they scope risk.
What agencies actually pay for
A per-agent licence on software that mostly stores addresses.
Real estate CRM pricing is per office and per user, and it is not published, which means two agencies of the same size regularly pay very different amounts for identical software. The quote is shaped around what you look like you can afford.
A build removes the meter. Twelve agents cost the same as three, which for a growing agency is the difference between software as a per-head tax and software as an asset on the balance sheet.
The scope
What gets built, and what we leave alone.
What we build for an agency
- Listings and appraisals with your pipeline and your appraisal-to-listing conversion visible
- Buyer records with match alerts that actually reflect what the buyer said they wanted
- Campaign management, vendor-paid advertising and what each campaign returned
- Automated vendor reporting, so the weekly update is generated rather than written
- Prospecting and follow-up that surfaces the owner you appraised eighteen months ago
- Property maintenance requests and contractor jobs for the management side
- Portal feed integration where the portal offers one
- Commission and referral tracking per agent
What we will not build
- Trust accounting. State legislated, annually audited, and a bespoke build is the wrong answer
- Tenancy bond lodgement, which is a government process with a government system
- Contract and conveyancing document generation, where the legal templates are somebody's professional responsibility
- Property valuation. If a number carries professional liability, it stays with the professional
Keep the trust product.It is usually one of the cheapest lines in an agency’s software bill, and it is doing the job nobody sensible wants to take on. We build around it.
The sum
Per agent, per office, times sixty.
Do it on your own number
Count every agent licence, every office fee, the portal costs you pay separately and the marketing tools. Then think about what it looks like with three more agents.
Common questions
Answered plainly.
How much does a real estate CRM cost in Australia?
It is not published. Agentbox, now sold as Reapit Sales, routes every enquiry through a demo and a per-office quote, which is normal for the category. That is why we wrote about the absence rather than repeating figures from review sites.
Will you build trust accounting?
No, and this is not negotiable. Trust accounts are governed by state legislation and audited annually. Specialist products carry that compliance burden as their whole reason to exist, and a bespoke build carries none of it.
Can a custom CRM feed the portals?
Where the portal offers a feed integration, yes. Feed specifications change, so we scope it explicitly rather than assuming, and we are upfront that portal integrations are the part most likely to need occasional maintenance.
Is it worth it for a small agency?
Below about five agents, usually not. The sums start working when the per-agent licences total more than roughly $750 a month, or when the agency has a process, often on the prospecting side, that the CRM simply cannot hold.
Can we keep our existing trust and just replace the CRM?
Yes, and that is the usual shape. The trust product keeps doing the regulated work, the custom system runs sales and property management, and the two exchange what they need to.
Where to next
Bring your per-agent invoice.
Twenty minutes. We add up every licence and office fee, run it out five years, and tell you honestly whether a build clears it for an agency your size. You keep the numbers either way.